My creative journey began at the age of sixteen, deeply inspired by my uncle's work exhibited at Art Basel. Picking up a video camera transformed my passion into tangible action, leading me to produce award-winning short films and impactful digital content. Throughout my education at the University of Miami, complemented by professional roles with the City of Coral Gables and Balfour & Co.,
I refined my storytelling skills. I also gained valuable experience in collaborative production workflows. Specifically, capturing over 2,000 portraits for Balfour and creating engaging content for Coral Gables' LinkedIn provided hands-on insight into producing compelling narratives tailored to diverse audiences.
Creativity, however, must be complemented by analytical thinking. I continually evaluate videos to determine why particular ones successfully capture attention while others do not. Understanding the distinctions between cold, warm, and retargeting videos allows me to strategically tailor content across different customer journey stages.
I have learned essential software such as Meta Business Suite, Google Analytics 4, SEMrush, HubSpot, and Facebook Ads. Additionally, I have developed custom AI-driven automation to significantly enhance workflow efficiency and analyze engagement metrics, ensuring qualitative insights and quantitative data support every creative decision.
- Sean Betancourt